Imagine making so much money on TikTok that you can quit your day job. That’s exactly what Claire Watson, a 38-year-old mum of four, did after earning a staggering £9,000 in one month. But here’s the twist: she wasn’t dancing, singing, or becoming a typical social media influencer. Claire joined the fast-growing world of TikTok affiliates.
So, what exactly is a TikTok affiliate? In simple terms, you become a salesperson for TikTok Shop, the app’s booming retail arm. Launched in the UK in 2021, TikTok Shop lets users buy products directly within the app, making shopping incredibly seamless. As an affiliate, you create short videos showing off products available on TikTok Shop. If someone watches your video and clicks through to buy that item, you earn a commission, usually between 5-20%.
The best part? You don’t need stock, a business plan, or even a huge following. In the UK, you just need to be over 18 and have 500 followers. Claire started with no video experience, filming from her living room with a cheap phone stand. Her first viral hit? A video about a sunbed towel. Now, she makes around ten honest review videos daily, selling everything from carpet cleaners to clothes.
Claire isn’t alone. Jo Mills, 52, went from earning £117 in her first few days to nearly £13,000 a month selling a heated hairbrush, eventually quitting her full-time job. Emily, a 33-year-old teacher, started by linking books her daughter loved and now matches her teaching salary, using the extra income to fund a Disneyland trip for her kids!
These success stories highlight a key trend: people relate to genuine reviews from ordinary individuals, not glossy influencer ads. Brands are even sending free samples to affiliates, recognizing the power of authentic content. If you’re looking for a flexible side hustle that could truly change your life, becoming a TikTok affiliate might be your next big opportunity – all from the comfort of your home.
