John Roberts, the plain-speaking boss of electricals giant AO World, isn’t holding back. He’s publicly slammed the government, urging a focus on cutting welfare spending rather than burdening businesses with more taxes. Branding rumored plans to scrap the two-child benefit cap as “madness,” Roberts insists the Labour Party needs to “man up” and make tough decisions, claiming the current Cabinet “couldn’t run a bath let alone a business” due to a lack of business experience.
Despite facing an extra £4 million in costs from recent National Insurance and minimum wage hikes, AO World is thriving! The company just reported a healthy 10% rise in pre-tax profits, hitting £18 million in the last six months. They’re on track for even better annual results, proving that innovative business strategies can overcome economic headwinds.
So, what’s AO’s secret sauce? Their popular membership programme is driving success, alongside a brand-new, game-changing service called “Switch24.” This innovative offering allows members to snag the latest Apple iPhone 17 from just £17 a month – an astonishing 44% cheaper than market rates! Even better, you can trade it in for the newest iPhone model every two years.
Roberts hails Switch24 as a “first in the UK market,” showcasing AO’s commitment to disruption. While it’s currently an Apple-exclusive, expect other phone brands to join soon, and AO will even launch its own SIM deal in the spring. Analysts are buzzing, suggesting this membership model could double AO’s market share. It’s clear Roberts isn’t just complaining; he’s innovating and winning.
