Have you heard of “Sephora Kids”? It’s the latest buzzword for a growing trend: children, some as young as three, diving deep into elaborate skincare and makeup routines. Influenced by TikTok and YouTube stars, these youngsters are stocking up on adult products, from anti-aging creams to toners, often racking up hefty bills.
But dermatologists are sounding the alarm. Experts warn that children’s skin doesn’t need complex cosmetics, beyond basic hygiene and sunscreen. Research shows early use of adult products can increase the risk of skin allergies, and expose kids to harmful chemicals that disrupt hormones. One study found kids smearing on 14 different products, often with irritating ingredients, in online videos – with one even getting a burning rash.
Social media fuels this. Studies revealed TikTok algorithms quickly immerse users in these beauty routines, showing expensive, multi-step regimens. Thankfully, TikTok is responding by banning beauty filters for users under 18, a small step in the right direction.
Some new brands are now offering child-focused beauty products, claiming they’re safer alternatives. While potentially less harmful, experts still have “mixed feelings.” These products are often unnecessary, costly, and can instill a focus on appearance that might be detrimental. Dermatologists caution against giving children a “false image of themselves,” making them feel like “adults in miniature” who need beauty products to feel good.
Ultimately, is it worth the risk? Perhaps it’s time to let kids be kids, protecting their natural skin and nurturing their confidence in healthier ways.
Source: https://www.channelnewsasia.com/world/driven-tiktok-trends-new-beauty-brands-target-children-5496351
