Japan’s first female Prime Minister, Sanae Takaichi, is making headlines, not just for her politics, but for becoming an unlikely cultural icon! Her pledge to “work, work, work, work and work” for the country recently earned her the coveted “catchphrase of the year” award. While this phrase sparked mixed reactions in a nation grappling with overwork culture, Takaichi insists it only highlights her fierce dedication, not a call for others to abandon work-life balance.
Beyond her ultraconservative policies and rigorous work ethic (she reportedly sleeps just 2-4 hours a night!), PM Takaichi has become a surprising style influencer. Women across Japan are now part of the “Sana-katsu” (rooting for Sanae) movement, eager to emulate her no-frills, powerful workwear.
Her black “Sanae Bag” – the Hamano Grace Delight Tote – has become a sensation, selling out nationwide despite its high price. Similarly, her sparkly pink Jetstream pen is flying off shelves, with fans proudly posting photos of their “matching Sanae” items. This level of fan loyalty is usually reserved for pop stars or athletes, showing a unique connection the public feels towards their new leader.
Experts suggest Takaichi represents a new kind of female role model in Japan. Unlike traditional feminine figures, her powerful political stance, short haircut, and practical attire offer a refreshing alternative. While her conservative views might not appeal to everyone, her image as a strong, high-powered woman fills a void for many Japanese women seeking diverse inspirations. From her determined “work” mantra to her sought-after accessories, Sanae Takaichi is undeniably leaving her mark, proving that leadership can come with an unexpected side of style.
